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Advertising on Facebook is not very complex; but it\u2019s not simple either, and it can get a little overwhelming for businesses. Facebook offers over a dozen objectives, hundreds of targeting options, and 6 main types of formats, for ads. There are 3 broad categories of Facebook Ad Objectives: Awareness, Consideration, and Conversions. This basically refers to what you want to achieve with your ads. Do you want to build brand awareness, increase traffic and engagements, or boost conversions? Depending on your business goals, you need to select the ad objectives.<\/p>\n
Now let\u2019s take a look at the different types of ad formats:<\/strong> Facebook displays your ad to users who are most likely to take the action that will fulfill your goal. Ergo, choosing the correct objective is critical. Every objective is designed so that it targets the user when they are in different stages in the sales funnel. You just have to identify which phase of the buyer cycle or sales funnel you want to target, and you\u2019ll know which objective to select. Objective Ad Types<\/strong><\/span><\/p>\n Awareness Ad Type<\/strong> Consideration Ad Type<\/strong> Conversion Ad Type<\/strong> Types of Facebook Ad Formats<\/strong> \nVideo Ads<\/strong> <\/p>\n Facebook Photo Ad<\/strong> \nSlideshow Ads<\/strong> \nCarousel Ads<\/strong> \nCanvas Ad<\/strong> \nDynamic Product Facebook Ad<\/strong> \nLead Form Ads<\/strong> Advertising on Facebook is not very complex; but it\u2019s not simple either, and it can get a little overwhelming for […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-211","post","type-post","status-publish","format-standard","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/posts\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":2,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/posts\/211\/revisions"}],"predecessor-version":[{"id":214,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/posts\/211\/revisions\/214"}],"wp:attachment":[{"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/media?parent=211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/categories?post=211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/tags?post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 Video
\n\u2022 Photo
\n\u2022 Slideshow
\n\u2022 Carousel
\n\u2022 Dynamic Product Ads
\n\u2022 Lead Form Ads<\/p>\n
\nThese 3 broad objective categories are further divided into 15 sub-objectives, and you will need to pick from these.<\/p>\n
\nThis targets the top of the funnel; awareness ads help build brand awareness and creates a buzz about your products and services. Such ads enable you to tell your story and connect with potential customers. You can increase awareness about your local business and reach in addition to your brand. You can use infographics, high quality photos, short videos, and creatives for awareness ads.<\/p>\n
\nThis kind of ad is targeted towards the top-middle phase of the funnel, and are ideal for the content on your site or app, including blogs, email newsletters, testimonial and how-to videos. Type of consideration ads include those that:
\n\u2022 Increase website traffic
\n\u2022 Enhance customer engagement
\n\u2022 Boost page likes on FB
\n\u2022 Enhance engagement with a specific post
\n\u2022 Induce users to claim offers or attend events
\n\u2022 Get more people to watch a video or install apps
\n\u2022 Generate leads through forms on Facebook
\n\u2022 Are sent straight into users\u2019 Messenger inbox.<\/p>\n
\nThese types of ads induce users to take certain actions or buy your products, as their main goal is to convert users into customers. These ads are targeted towards the end of the sales funnel, and the goal is to increase your bottom line. These usually cost more than the others; they involve sending users straight to the checkout page, your store, or completing registration for events. Conversion ads include:
\n\u2022 Driving an action on your site
\n\u2022 Driving product sales
\n\u2022 Driving visitors to your physical store<\/p>\n
\nYou have a very small window of opportunity to catch the eye of potential customers; this means that the format of the ad you choose for your campaign is crucial.<\/p>\n
\nVideos are usually used to create brand awareness, boosting traffic, enhancing engagement, generating leads, and getting people to install apps or claim offers \u2013 basically, to target users in the top and middle of your sales funnel. Videos directly uploaded to Facebook get 30% more views than linked videos.<\/p>\n
\nThese typically have an image, a link and a CTA, and are used to build brand awareness, promote local business, increase reach and traffic, boost engagement and conversions, generate leads and push product catalog sales. Powerful imagery \u2013 genuine photos that grab attention and tell a story works best always.<\/p>\n
\nThis is nothing but using a slide show of photos to tell your story; it can be done through the slideshow creation tool in your Ads Manager, or simply create a slideshow yourself and upload it as a video. You can add music, text overlays and other enhancements to make it attractive. These ads can be used for everything you use photo ads for.<\/p>\n
\nThis format displays a series of cards, each showing a different image, and linking to another page on your site. Carousel ads can be used to build your brand, promote local business, increase reach, conversions, engagement and app installs, and generate leads.<\/p>\n
\nThese are interactive and immersive ads that deliver a micro-site-type of experience. It allows users to scroll, click, tap or swipe to interact with brands directly on Facebook. They are generally used to create brand awareness and increase traffic to your website.<\/p>\n
\nThese ads automatically promote your products to people who have shown interest in them through your website or app, or on third party sites. Once your catalog is uploaded and the campaign set, it will keep finding the ideal users for your products for the time period you specify. These are most suitable for product catalog sales.<\/p>\n
\nThese are used to capture information about users who show interest in your ad; when they click on your ad, a form pops up and they are asked to fill in names and contact details. They are of course, used primarily for generating leads which you can pursue to nurture and eventually convert.<\/p>\n","protected":false},"excerpt":{"rendered":"