In the world of digital marketing, things tend to evolve with mind blowing speed and frequency. So
\nwhat\u2019s in store for 202? Let\u2019s take a peep:<\/p>\n
\n1. User Generated Content Continues to Rule<\/strong> \n2: Video Becomes even more Prominent<\/strong> \n3. Voice<\/strong> \n4. Boosting your EAT<\/strong> \n\uf0b7 Get backlinks or mentions from websites with authority In the world of digital marketing, things tend to evolve with mind blowing speed and frequency. So what\u2019s in store […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-223","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"_links":{"self":[{"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/posts\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":1,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":224,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions\/224"}],"wp:attachment":[{"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growyse.com\/blog\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nNumerous surveys have shown that shoppers are more influenced by user generated content than
\nbrand content. UG posts had more engagements and shares than professional content shared by
\nmarketers; this holds true across industries. User generated content can be created using less time
\nand resources. You can ask your community for help with ideas and content. What\u2019s going to be
\ndifferent for this year is that you\u2019ll need to see what it is that inspires your audience to share, and
\nhow you can get your customers to create their own content.<\/p>\n
\nVideos are immensely important at all phases of the buyer journey. People may not watch a video
\nwith an intent to purchase, but they are certainly open to discovering stuff. It\u2019s a no-brainer that
\npeople would rather watch videos than read, or simply listen if they want to learn about products
\nand services. Videos help shoppers research a product, and even to make the decision on which
\nproduct to buy. Don\u2019t be stressed by the thought of producing a high quality professional video. Of
\ncourse, it depends on your brand, but even an amateur video may do the trick \u2013 and if it\u2019s from
\nanother customer who has already used your product, the merrier!<\/p>\n
\nVoice content strategy is today an imperative part of content marketing. Compelling voice activated
\ncontent has thrown the doors open to a whole new method of engaging with consumers. Rather
\nthan present unwieldy and expensive websites to potential customers, or put out social media ads
\nthat are becoming increasingly expensive, voice activated content seems to be more effective. As of
\nnow, it is being used to impart information, and help customers with queries. As consumers become
\nmore discerning, we may well see more complicated interactions driven by API in this year.<\/p>\n
\nNa, we\u2019re not talking about your diet. Late last year, Google had published a blog about its main
\nupdates, and what you were supposed to do about them, on Webmaster Central. The main
\nrecommendation was to read and understand the Search Quality Rater Guidelines and Expertise,
\nAuthoritativeness and Trustworthiness, or E-A-T. Talk about dropping obvious hints! This is a veiled
\nreminder to all of us, to focus on delivering expertise, authority and trust in all the content that we
\npublish. In short, no fluff please! Let it be of value to the user. It applies to all of us \u2013 marketers
\nrepresenting brands, or freelance authors writing on brand sites.
\nSo how do you earn links?<\/p>\n
\n\uf0b7 Provide your bio, credentials and contact information on your about and author pages \u2013 part
\nof EAT information
\n\uf0b7 Link to trustworthy sites of authority to support the data and statistics you have mentioned
\nin your content
\n\uf0b7 Update your site regularly to include current and relevant info
\n\uf0b7 Ensure your content is of good quality \u2013 valuable to the user, and well crafted.<\/p>\n","protected":false},"excerpt":{"rendered":"