Social Media Growth Strategy

 
Social Media signals are not used directly as a ranking factor in search but by other means, it can influence SEO. Nowadays people also use social media to find what they need. So SEO optimization includes the search that happens on social media sites.
 

1. Facebook Business Page Setup

The purpose of Facebook business page is not just to promote your business or website but to share useful information for your followers about the industry so that they benefit. It takes only minutes to set up a business page.

 

A name for the business page, a blurb about your business, profile photo & cover photo is all that you need to provide while setting up the business page & it’s a great way to keep the community engaged.

2. Identify Target Customers

Using “Audiences” section on Facebook audiences can be targeted, this includes target by demographics, connections, interests, custom audiences, behaviors, lookalike audiences etc.

 

It is very important to target the right customers because it’s not just about getting clicks or likes but it’s about getting customers.

This way the money spent on ads will be worth!

3. Create Regular Publishing Schedule

Having a planned publishing schedule can increase the likes and audiences for your business page. Facebook suggests having at least one post every day. Having a calendar based on the theme for each day on week gets the most engagement, likes, and shares. Example:

Monday: Business promotional post about services

Friday: Funny graphics or interesting comic

It may take some time to figure out which theme works better for each weekday!

 

It is recommended to post early in the morning and later afternoon for better engagement on weekdays.

4. Publish Relevant and High-Quality Posts

Relevant & quality posts can be defined as the content, image or video that online users find valuable. It is recommended to keep posts under 250 characters to make things simple and to the point. The posts can be own or shared by others, this will help to build credibility & trust with your audience.

 

Find out what customers want and create content around it. Also be sure to add a call to action button that will take the followers to the website so that it can deepen the relationship.

 

Adding a photo or video can be a more engaging post that just having text content. 

5. Build Audience and Likes

A great way to build your audience is to invite the customers you currently do business with or friends in your life who may be interested in your business.

Always communicate with customers at any time by replying to comments or through messenger. This way they are more likely to feel connected to your business.

Facebook Ads can be used to get more people to like your page.

6. Promotion Through Facebook Ads

Facebook ads can be used to boost business page promotions, posts, build likes etc.

 

Facebook ads can run on any budget but the target audience should be chosen based on demographics, behaviors, interests, contact information etc. This will make sure that the amount is spent effectively for ads. You can specify a daily or lifetime budget for your ad.

 

Eye-catching Facebook ad formats are available which is flexible & work on every device and connection speed. Photos & videos can be featured in your ad.

 

Using report tools, results will show how the ads have impacted your business in visual & easy to read reports.

7. Develop Online Reputation and Brand

As one of the biggest social media networks, Facebook is great for building a brand for your business page as there are 2.23 billion users.

Create a good first impression, create likable and shareable posts, encourage engagement is the key to build Brand.

 

Posting fun photos of office inside, birthdays party, throwback Thursdays will enhance the reputation of your business.